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Introduction
LinkedIn is launching a product that will make it easier for companies to manage their social media advertising efforts. The professional network announced the launch of LinkedIn Business Manager in a blog post Thursday that highlighted the challenges many companies face managing LinkedIn pages and campaigns with multiple employees. LinkedIn also said its new tool is meant to help brands organize their social media marketing efforts as more of them turn to LinkedIn for advertising and brand building.
LinkedIn has launched LinkedIn Business Manager, a product that aims to help large companies manage campaigns and content at scale.
The tool is designed for businesses that need to create and distribute multiple pieces of content in a structured way across their team or organization. Business Manager will also allow marketers to share insights from existing campaigns with other members of their team without having to duplicate work.
LinkedIn Business Manager is available now as part of the Marketing Solutions package (starting at $500/month) or can be purchased separately for $10/month per user through the Sales Navigator product.
The professional network announced the product in a blog post Thursday that highlighted the challenges many companies face managing LinkedIn pages and campaigns with multiple employees.
LinkedIn announced the product in a blog post Thursday that highlighted the challenges many companies face managing LinkedIn pages and campaigns with multiple employees. LinkedIn Business Manager will help companies manage their social media campaigns, as well as create new ones. The tool will also allow users to upload photos, video and other content from their desktop.
LinkedIn Business Manager allows businesses to connect with clients through the platform’s messaging system and monitor how users are interacting with their content on the site. Users can also manage their company’s advertising efforts more efficiently by monitoring how many people view ads and clicking on them.”
The new tool will allow managers to control access and permissions for different users, effectively limiting what they can view or edit, according to the company.
LinkedIn Business Manager is the latest in a series of tools that LinkedIn has created for its premium members. But unlike many of the other products, this one does not have a free version—it’s only available to business users, who pay $99 per month. That said, it may be worth it for large companies looking to streamline their customer outreach efforts on LinkedIn.
The new tool will allow managers to control access and permissions for different users, effectively limiting what they can view or edit, according to the company. Users can also set up automated workflows based on specific tasks such as editing posts or adding an employee’s profile information.
With Business Manager, you can also track your progress over time—so you’ll know if your marketing campaigns are working as well as they should be.
LinkedIn is hoping this solution will help brands organize their social media marketing efforts as more of them turn to LinkedIn for advertising.
If you’re doing social media marketing, LinkedIn is a great platform to use. And now it’s even better—LinkedIn Business Manager will help brand managers organize their social media efforts across different platforms.
The app helps teams collaborate and manage campaigns across multiple accounts, including Twitter and Facebook pages, as well as Instagram profiles. It also allows brands to create ads within the platform itself so they can quickly post them on other sites without having to bounce around between different apps or programs.
Business Manager makes it easier to manage multi-person collaborative social media campaigns.
Each person in your organization can now be a part of a campaign and update their own content, while still keeping the overall message consistent. You’ll be able to assign roles and permissions, customize notifications and track performance all within a single platform.
In addition to this new functionality, Business Manager also offers marketers the ability to:
- Access insights into how their brand is perceived by customers on social media platforms like Facebook, Twitter and Instagram;
- Control access rights for each individual marketing team member;
Conclusion
LinkedIn has more than 500 million users and is used by professionals to network with each other and find jobs. The company has also been working on improving its advertising offerings, which include native ads and sponsored posts that appear in news feeds. Business Manager is the latest product aimed at making it easier for brands to use LinkedIn’s platform as an advertising medium.
